Mullen Lowe is an influential agency in Brazil, but its former name, the one that most people in the world are acquainted with, is “Borghi Lowe,” the biggest Brazilian agency in the international Market.
José Henrique Borghi is the creator and founder of Mullen Lowe, and he is an expert in publicity and a specialist in the department. The campaigns that he created are all very successful and made his company stand out from the other agencies in the country. He became a specialist in creating content for the public. One of the biggest examples of good repercussion that can be noticed in Mullen Lowe Brasil is his campaign “Parmalat Mammals,” where he dressed up Brazilian kids to look like stuffed animals that would sing along a jingle. The music produced by campaign became very catchy at the time, and it earned more than 300% the amount that was spent in the campaign as profit and revenue.
The success of business advertisement José Henrique Borghi can be traced back to his career path and the amount of time that he dedicated during his youth to study the many successful business owners of the industry. Before the foundation of Borghi Lowe, he was already studying presentations commercial shows by the time he was still in college. His sister was one of the first people to introduce the expert to the genre during his youth, where she took him to watch a show of Brazilian comedy personalities in the renowned theater of Castro Neves, in São Paulo to learn more: http://cannes.meioemensagem.com.br/colaboradores/jose-henrique-borghi/ click here.
Since then, he knew that he wanted to follow this career path, which made him found one of the biggest agencies in the world. Nowadays, Mullen Lowe Brazil is everywhere, spread across countries like the United States, and it is present behind many campaigns as a third-party provider for some of the biggest companies in the world.