Every few decades a company emerges, goes about everything differently and ends up revolutionizing its industry. Many companies try to do this, but most fail. Consequently, few companies attempt to deviate from the industry norm, and those who do often end up being ridiculed. However, one company that has done this and succeeded is Brazilian real estate giant, JHSF. While most of the industry over the past few years has been aggressively their commercial and residential developments portfolios, JHSF has been diversifying into shopping malls, hotels and, now, an airport. This has allowed the company to maintain a steady source of revenue even when the real estate sector has experienced crippling shocks.
Innovation is in the soul of JHSF. It is entrenched in the company’s culture. Unsurprisingly, a look through the history of Brazil’s real estate industry in the last few decades shows that JHSF was the first to market with many products and services. For example, it was the first company in the industry to venture into the hospitality sector by acquiring the Fasano group of hotels. This highly successful move has since been copied by many other real estate developers in the country. The company was also the first to adopt the now-popular concept of green-housing through its Vitra residential complex project. The complex is still lauded to this day for being environmentally sustainable, yet aesthetic and functional.
The innovating spirit at JHSF has been significantly inspired by the company’s current chief executive officer and chairman, Jose Auriemo Neto. Known to many in the company as Zeco, Mr. Neto has been with the developer for close to one-and-a-half decades. He has been the driving force behind many of JHSF’s ambitious projects, including the one currently being undertaken to develop an executive airport. Under his leadership, JHSF’s value has grown to about R$1.2, thus making it one of the largest real estate developers in the region.
Mr. Neto holds a degree from the Fundacao Armando Alvares Penteado University, Sao Paulo. Further, his high standing in the Brazilian business community has seen him twice hold a position in the Young Presidents’ Organization.