Lime Crime Cosmetics Launches New Eyeshadows and Lipsticks


The Lime Crime cosmetics company’s tagline says it all: “Makeup for Unicorns.” A vegan, cruelty-free makeup company, it prides itself on creating unique makeup products for individuals who like to “express themselves unapologetically.”


Founder Doe Deere started the company in 2008, “after she was unable to find makeup bright enough to match the clothes that she was sewing and selling on EBay at the time.” Since that time, Lime Crime has become a true industry leader in setting and expanding trends, reaching an active user community of over 2.5 million free spirits who see the brand’s unique products as a means of expression as much as a way to enhance beauty. Makeup is art.

Some of the most popular products Lime Crime makes are its Superfoils, a water-activated (but also can be worn dry) long wear foil eyeshadow line, and its Velvetines metallic, transfer-proof lipstick formula. These products became an instant mega-sensation, and remain wildly popular on UrbanOutfitters.


Now Lime Crime has doubled its foil/metallic lines with its own unique take on fall “natural” shades, including four new Superfoil eyeshadow duos that include Crystal/Halo, a pale silver and pale gold, Lucid/Dream, a deep pink-gold and brown, Miami/Gator, a shimmering army green and rose gold, and Squad/Goals, a pastel shimmer violet and mauve-ish pink. For lipsticks, there are Metallic Matte Velvetines in Happi, a rosy-bronze, Vibe, a pink-mauve, and Posh, a shimmering plum.


Anybody can achieve a stunning, attention-grabbing look with a few simple techniques using these products. Lining lips with a pencil a shade darker, then filling with the Metallic Matte Velvetine of your choice gives the long-lasting metallic look you’re looking for. With the Superfoil eyeshadows, simply place color on finger or eyeshadow brush, then spritz with water and apply for a bold look.


Known for highly pigmented, ultra long wearing, moisturizing lipsticks and sparkling eyeshadows, Lime Crime’s new editions to this collection have caused another sensation in the makeup world. Providing a line of unique, highly effective line of products like no other company around, these new shades mean there is something for every bold individual by this socially conscious company.