Picture this, you own a business that makes designer shoes and you have an account with a visual search company like Slyce. Now when someone sees one of your customers wearing your shoes all they have to do is use their mobile device to scan the shoes and look up more information on them, or make an instant purchase right there on the spot. Sounds pretty unreal doesn’t it, being able to extend your marketing reach so effortlessly? However, this is just the start as mobile marketing continues to evolve and image search technology begins to unlock the door to more powerful marketing strategies than ever before.
Transcending Old Limitations
Traditional forms of marketing such as TV spots, print ads, and billboards have always had one major weakness: they had to influence the consumer to pursue the product later. This meant that being memorable was often times focused on more than other more powerful marketing techniques. Thanks to current sound recognition technology TV spots can now trigger mobile marketing experiences for consumers leading to instant sales in some cases. But what about print ads?
Thanks to visual search technology offered by companies like Slyce, brands can now create print ads that are mobile activated without the use of QR codes. While QR codes do have their place as means of driving brand interaction visual search technology is poised to become the easier, faster solution for driving direct sales through print media. It works like this; a consumer sees an ad for your product, they scan your product, they buy your product. Fast, simple, easy.
Getting the Most Out of Your Customers
Getting your customers to advertise for you is nothing new. How many times have you seen someone wearing a shirt or hat with a brand logo on it? Probably a lot. However, what if your customers could drive direct sales? Going back to our first example, any product you have registered with a company like Slyce can be searched and bought by someone using this technology. Not only does this extend your marketing reach, it also perpetuates your advertising: the more products you sell this way, the more opportunities there will be for other consumers to scan and buy. Honestly this is probably about as close as we’ve come to having products that “sell themselves” in human history, thanks to visual search technology.
Slyce – The Visual Search Technology Leader
One of the main companies pioneering visual search and its use as a marketing juggernaut is the company Slyce. Their visual search technology allows you to do everything we’ve went over. From turning your customers into walking salesmen to bringing print media ads to life in ways never seen before, Slyce is on the forefront of this marketing revolution and they want you to be a part of it. They even have features that allow consumers to identify products on popular services such as Twitter, Instagram, and Facebook. This can instantly extend your social media marketing reach to millions of consumers around the world.