Mullen Lowe is an influential agency in Brazil, but its former name, the one that most people in the world are acquainted with, is “Borghi Lowe,” the biggest Brazilian agency in the international Market.
José Henrique Borghi is the creator and founder of Mullen Lowe, and he is an expert in publicity and a specialist in the department. The campaigns that he created are all very successful and made his company stand out from the other agencies in the country. He became a specialist in creating content for the public. One of the biggest examples of good repercussion that can be noticed in Mullen Lowe Brasil is his campaign “Parmalat Mammals,” where he dressed up Brazilian kids to look like stuffed animals that would sing along a jingle. The music produced by campaign became very catchy at the time, and it earned more than 300% the amount that was spent in the campaign as profit and revenue.
The success of business advertisement José Henrique Borghi can be traced back to his career path and the amount of time that he dedicated during his youth to study the many successful business owners of the industry. Before the foundation of Borghi Lowe, he was already studying presentations commercial shows by the time he was still in college. His sister was one of the first people to introduce the expert to the genre during his youth, where she took him to watch a show of Brazilian comedy personalities in the renowned theater of Castro Neves, in São Paulo to learn more: http://cannes.meioemensagem.com.br/colaboradores/jose-henrique-borghi/ click here.
Since then, he knew that he wanted to follow this career path, which made him found one of the biggest agencies in the world. Nowadays, Mullen Lowe Brazil is everywhere, spread across countries like the United States, and it is present behind many campaigns as a third-party provider for some of the biggest companies in the world.
Jose Henrique Borghi is the CEO of Mullen Lowe, a prominent Brazilian advertising agency. Born in Presidente Prudente, Jose Henrique was initially undecided on which career to take on. He graduated in Advertising Propaganda from PUC-Campinas and began his journey to become one of the most successful advertisers in Brazil. Jose has always been innovative and thrives on meeting all goals his mindsets. Working as an editor for Standart Ogilvy he made visible progress. He opted to start his company despite having no capital and potential investors, with his wild creativity Jose managed to amaze the world with the ideas he innovated.
Jose Henrique created a market for himself both regionally and internationally. He has worked with the Down Syndrome Association and Honda Company in Brazil. Globally he has worked with Unilever, Delta Lines, American Express and Folha Group. Jose has received credit for creating meaningful campaigns that have a significant impact, for instance, the Mammals of Parmalat. Mullen Lowe also uploaded fun videos of Folha Top of Mind on Instagram that targeted the global audience.
To acknowledge his work the prominent Brazilian advertising agency has received several awards including Advertising Awards, London Festival Awards, Cannes Lions, New York Festival and the Big Brand Love Award. At the annual Crafting Brand for live awards, the Big Brand Love Award was received by Mullen Lowe Brasil for its film Cif-Cristo Redentor. The co-president of the agency, Jose Henrique acknowledged the collaboration for incorporating the necessary hard work required to bring an outcome that pleased both the client and the agency. The Brazilian advertising agency has rebranded itself after partnering with the Partners to form the Mullen Lowe Group and has already incorporated the name in its New York and London offices. Partnering with Partners will enable José to focus on writing and inventing significant work while his co-president Andre Gomes focuses on management.