Companies who choose to advertise online put a lot of time, effort, and money into creating eye catching ads and targeting them to the right demographics. However, these efforts are proving to become even more difficult with the new advent of easy to install ad blocking software. That means much of the hard work of advertisers is in vain when considering the recent trend of ad blocking.
Over 200 million people around the world are thought to be using some form of ad blocking software. At first, people chose to install the software on their desktop computers and laptops but now people are also installing ad blockers on their smart phones as well. Adblock Plus, developed by Eyeo, is the most popular software because it can be installed with a few clicks of the mouse and is also completely free.
The profits lost due to this adblocking software is still unknown, but companies who use online ads are well aware of adblockers and have come up with creative ways to get around it. For example, the popular online publication Guardian installed a pop-up that appears if the user is using an adblocker that says, We notice that you’ve got an ad-blocker switched on. Perhaps you’d like to support the Guardian another way?”
With adblocking software becoming more popular every day, crunchbase.com told Madison Street Capital that it looks like companies will have to follow the Guardian’s lead and figure out other ways to get their message out there.