Adam Goldenberg Brings Light to Name Change

Recently, Adam Goldenberg did an interview with CNBC where he talked about the changes that were coming to the JustFab brand. One of the biggest changes is that they are going to have a name change. While most people will not notice it because the actual companies that are under the brand will stay the same, the name change will mean a lot for the umbrella company and will make it easier for them to continue adding companies and being successful with the companies that they already have under the same brand on

Before, the company that JustFab, Fabletics, Intermix and Intelligent Beauty were under was called JustFab, Inc. This was reflective of the company when JustFab was the only business that was in the mix but now that there are many other companies along with it, the name just doesn’t suit it. The new name, TechStyle, will be more reflective of the company and the things that they are doing in the industries that they are a part of. Adam Goldenberg is hoping that this change will mean positive things for the company overall and for the people who are accustomed to using the company because nothing will really change.

Read more: LA Entrepreneurs Don Ressler and Adam Goldenberg Are Reinventing How We Think About Technology and Fashion

Also in the news was information about Fabletics. The brand is becoming more popular and is gaining traction in the fashion industry at While they have always been successful with the fashionable athleisurewear line that they offer, they are now growing to a point where they can compete with other companies. The company is getting close to passing Amazon as the number one online clothing retailer. They are hoping that this will come in the next year so that they can secure their spot and continue helping their customers get exactly what they need from the line of clothing.

Since JustFab and Fabletics launched, Adam Goldenberg has been very involved with the companies. Unlike many other CEOs, he has had a chance to be an active part of the company and has made sure that he is always doing what he can to help people get what they need. It is not unheard of for Adam Goldenberg to start working on different areas of the company even if he is not in an active position there according to By doing this, he is helping them grow as much as possible and is providing a great deal of support to the company that he runs.

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