Mullen Lowe is an influential agency in Brazil, but its former name, the one that most people in the world are acquainted with, is “Borghi Lowe,” the biggest Brazilian agency in the international Market.
José Henrique Borghi is the creator and founder of Mullen Lowe, and he is an expert in publicity and a specialist in the department. The campaigns that he created are all very successful and made his company stand out from the other agencies in the country. He became a specialist in creating content for the public. One of the biggest examples of good repercussion that can be noticed in Mullen Lowe Brasil is his campaign “Parmalat Mammals,” where he dressed up Brazilian kids to look like stuffed animals that would sing along a jingle. The music produced by campaign became very catchy at the time, and it earned more than 300% the amount that was spent in the campaign as profit and revenue.
Since then, he knew that he wanted to follow this career path, which made him found one of the biggest agencies in the world. Nowadays, Mullen Lowe Brazil is everywhere, spread across countries like the United States, and it is present behind many campaigns as a third-party provider for some of the biggest companies in the world.
Securus Technologies is an interesting company I read about that provides technology to inmates, correctional facilities and law enforcement entities throughout the United States and Canada. Securus works with over 3,000 over those entities and over 1 million inmates. I never gave much thought to cell phone usage inside of prisons and correctional facilities – I always pictured inmates talking on old fashioned payphones like in the movies. However, there are benefits to using more modern phones, including that calls can be monitored by companies like Securus Technologies that provide those services.
In addition Securus offers protective technology that can do things like seek out contraband cell phones that have been brought in illegally for inmates to use. Their technology can also stop these illegal phones from ever being able to access or pirate onto a wireless network, which could cause unknowable amounts of damage and cyber crime from people that are already behind bars.
Securus Technologies also offers technology that can provide emergency alerts in potentially harmful situation. The company calls Dallas Texas home and has created jobs for over 500 people.
I did a bit more research on Securus Technologies and found an article published on PR Newswire that featured real life quotes from Securus Technologies’ clients. These quotes were really interesting and I found especially interesting the specific instances where the technology came in useful and even prevented crime from occurring.
For instance, one of these quotes spoke to the fact that the technology allowed them to provide monitoring and collect data when there was a report of alleged abuse or misconduct. Another report talked about using the technology to investigate an employee of the prison that was actually a corrupt officer who was working with the inmates.
Overall, I found it extremely interesting that this company was providing such innovative technology in a sector I never knew existed.
Recently, Adam Goldenberg did an interview with CNBC where he talked about the changes that were coming to the JustFab brand. One of the biggest changes is that they are going to have a name change. While most people will not notice it because the actual companies that are under the brand will stay the same, the name change will mean a lot for the umbrella company and will make it easier for them to continue adding companies and being successful with the companies that they already have under the same brand on hudl.com.
Before, the company that JustFab, Fabletics, Intermix and Intelligent Beauty were under was called JustFab, Inc. This was reflective of the company when JustFab was the only business that was in the mix but now that there are many other companies along with it, the name just doesn’t suit it. The new name, TechStyle, will be more reflective of the company and the things that they are doing in the industries that they are a part of. Adam Goldenberg is hoping that this change will mean positive things for the company overall and for the people who are accustomed to using the company because nothing will really change.
Also in the news was information about Fabletics. The brand is becoming more popular and is gaining traction in the fashion industry at http://www.techstyle.com/techstyle-ceo-adam-goldenberg-talking-name-change-on-cnbc/. While they have always been successful with the fashionable athleisurewear line that they offer, they are now growing to a point where they can compete with other companies. The company is getting close to passing Amazon as the number one online clothing retailer. They are hoping that this will come in the next year so that they can secure their spot and continue helping their customers get exactly what they need from the line of clothing.
Since JustFab and Fabletics launched, Adam Goldenberg has been very involved with the companies. Unlike many other CEOs, he has had a chance to be an active part of the company and has made sure that he is always doing what he can to help people get what they need. It is not unheard of for Adam Goldenberg to start working on different areas of the company even if he is not in an active position there according to onmogul.com. By doing this, he is helping them grow as much as possible and is providing a great deal of support to the company that he runs.
Communication is one of the key elements when it comes to educating children. Teachers, parents, and students all play key roles in the education process but oftentimes there is a disconnect. This is where ClassDojo steps in to help. ClassDojo is a communication app that was made specifically for the classroom. A simple search in the app store of any smart phone will find thousands upon thousands of educational apps focusing on math, science, history, etc. That is why ClassDojo is different.
When the topic of education is discussed, the conversation can take a variety of shapes. One of the key elements of education that is usually missing, however, is the correlation between effective communication in the classroom and the quality of education. Teachers must be able to effectively communicate with both students and parents or the process stalls. With ClassDojo, photos, videos, and messages can be sent and received throughout the day to create the ideal learning environment in any classroom.
Maybe the most overlooked relationship in the educational process is the relationship between a teacher and his/her students’ parents. A teacher is with a child for a few hours per day for 180 days per year while a parent is with their child for life. Too often in schools, parents and teachers do not work together. Teachers lack the time and medium to effectively communicate with parents while parents are only privy to their own children’s point of view. This can lead to misunderstandings and poor relationships if the two parties do not work together. This is the main strength of the ClassDojo app. ClassDojo provides an easy, quick, and constant medium for communication that the parent, teacher, and student can all utilize together. This increase in communication leads to the best environment for learning to take place.